Mobile-native reach
Survey offers surface inside thousands of apps and games, so respondents are met where they spend time rather than in an inbox.
Global mobile panel · Panel book 2024
Reach the everyday mobile users
other panels miss
20M+ everyday users across 26+ markets, met inside the apps and games they already use — with multi-layer quality checks and real-time routing at every completion.
20M+Everyday users
26+Markets
10.85M+Panel size
1.67M+Monthly active
Why this panel is different
Recruited in context,
not from a list
The same person who answers your questionnaire found the offer inside an app they open anyway. That changes who is in the sample and how much fraud the sample can absorb.
Non-convertible rewards
Respondents earn app-specific virtual currency that cannot be exchanged for money, which removes the incentive behind professional panel fraud.
Multi-layer quality
Profiling, trap questions, device fingerprinting and behavioural scoring all run before a respondent reaches your questionnaire.
Real-time routing
Respondents who pass every check are routed into a live survey within the same session, so quotas move while your fielding window is open.
Methodology
Four steps between an app
and your questionnaire
Scale, quality and speed are usually traded against each other. Each step below is designed so they are not.
01
Opt-in offer
Users of partner apps and websites see a survey offer in context and choose to take part in exchange for a reward.
02
Quality checks
Profiling questions, blacklist, IP and trap-question checks verify identity and attentiveness before routing.
03
Real-time routing
Respondents who pass every check are routed into a live survey matched to the required quota and audience.
04
Virtual rewards
On completion the respondent receives app-specific virtual currency that cannot be converted to real money.
Global reach
26+ markets, four regions,
one supplier
Panel sizes below are the 2024 figures carried in the Panel Book. Additional markets are assessed as part of feasibility.
View full coveragePanelMonthly active
North America
Panel7.375M
Monthly active1.05M
Europe
Panel1.71M
Monthly active322K
Asia-Pacific
Panel1.06M
Monthly active187K
LATAM & Africa
Panel755K
Monthly active117K
Figures as of 2024. Illustrative coverage, not a geographic survey map.
Quality & compliance
Every completion is
checked before it counts
Six controls run around the respondent, not just at the end of the questionnaire. The numbers below are the 2024 quality report figures.
99%Fraud mitigation
Share of fraudulent traffic blocked before routing
98%Quality benchmark
Score in third-party quality benchmarking studies
95%Unique respondents
Share of completions from distinct, verified profiles
92%Profile freshness
Profiles updated within the last 90 days
01
Fresh attentive profiles
Demographic screening with trap questions runs at the start of each session, keeping profiles current and confirming the respondent is engaged.
02
Digital fingerprinting
Every respondent is identified through the digital fingerprint of their mobile ad ID, IP address, browser cookies and other device characteristics.
03
Suspicious IP detection
The respondent network is continuously analysed to remove proxies, server farms and other abnormal traffic before it reaches a survey.
Case studies
Fielded under real quota
and timing constraints
Anonymised project examples. Detailed case studies, client references and quality reports are available under NDA on request.
Consumer goods
Multi-market brand health tracking
Markets12 markets
SampleN=12,000
Fieldwork3 weeks
Delivered two days ahead of schedule with a 98.7% first-pass acceptance rate.
Technology
Niche B2C study among early adopters
MarketsUnited States
SampleN=3,000
Fieldwork1 week
Roughly three times the incidence achieved by a generic panel on the same screener.
Automotive
Vehicle purchase intent after ownership screening
MarketsUS + Germany
SampleN=5,000
Fieldwork2 weeks
Fraud rate below 0.3% across completed interviews.
Feasibility response
4 working hoursFrom receipt of a complete brief
Setup & launch
24 hoursSoft launch after project confirmation
Quota accuracy
±2%Tolerance on interlocking quotas unless specified
Replacement policy
No costRejected completes replaced at no additional charge
We reach the 95% of internet users who are not recruitable through email panels. Our respondents are everyday consumers encountered inside the apps they already use — not professional panelists — which produces more representative samples with less fraud.
Digital fingerprinting, trap questions, suspicious IP detection, blacklist checks, velocity limits and behavioural scoring run before routing. The numbers in our 2024 quality report are 99% fraud mitigation and 98% benchmark performance.
We support projects as small as N=100 for niche audiences. For general population studies, typical minimums are N=300–500 per market for statistical reliability.
Pricing is per accepted complete (CPI), based on the target audience, incidence rate, LOI and market. You only pay for completes that pass quality checks; rejected responses are replaced at no cost.
Start a project
Send a brief. Get feasibility in 4 working hours.
Tell us the market, the audience and the sample size. We come back with incidence, CPI and a fielding plan — not a sales call.
Feasibility within 4 working hours
Soft launch within 24 hours
Pay only for accepted completes